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[无锡] 败走锡澄,海岸城北上遭遇“滑铁卢”!

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发表于 2016-1-7 22:33:21 | 显示全部楼层 |阅读模式
近日,有网友爆料无锡海岸城·八方汇在装修进度、招商等出现问题,其最大的招商筹码家乐福都有延期的势头。(详情参见《谁裹住了海岸城的“脚步”》)作为海岸集团走出深圳的首个综合体项目,出现这样情况,难免受到关注。


自持比例降低,何以保证投资者利益?

有网友指出,海岸城·八方汇不仅是在装修和招商上节奏缓慢,其对项目自持比例的减持,也在一定程度上显示对其的信心不足。

就在2014年7月,在项目发布的稿件中宣称:“约60%超高比例的自持,表现出开发商的魄力和对项目的长远信心,既是对投资人极度负责的态度,也是诚恳合作的直接体现。”而在项目今年元旦之际发布的稿件中指出自持比例为50%。
171310h5r62wz5ocrfwc5m.jpg
2014年7月发布的稿件
171314ds14ynnh0rc4o1kc.jpg
无锡房地产市场网的标注
171311cqs5ijed2ekag2di.jpg
元旦发布的稿件中显示自持比例50%

所谓自持物业,即开发商拥有产权,投资者(不一定是开发商自己)以长期租赁或股权、基金等形式进行投资的物业。

我们知道,商业自持比例代表着商家的运营能力以及资金实力,代表着商家对于项目的信心,自持比例降低,就意味着风险的提高,而这个风险就会转嫁给那些小商铺的投资者

即便是按照50%的比例,在这1年半的时间里(项目于2014年9月开盘),其销售套数也仅有173套(12053平方米),约占总套数的28.2%,距离自持比例50%还差一截。 172103kgb685oig88pb82y.jpg

据无锡克而瑞数据显示,在2015年2月之前,项目每月成交套数均保持在20套以上,而从2015年3月份开始,项目的销售便出现瓶颈,每月销售套数多为个位数,而在产监处监控数据上,最近30天时间内,项目也仅销售了2套商铺。
172120wnjhgurntq0zr9ee.png

除了销售套数在走低外,项目的对外报价也并未随着几大主力店的进驻而走高,而是与2014年的价格持平,且多有特价的商铺出现,拉低了几个月的成交均价。

质量问题频发,何以保障业主权益?

除了商业进展缓慢外,海岸城进驻无锡后的住宅产品也曾曝出过多个问题。早在2014年初,无锡海岸城一期住宅在交房时就因质量问题遭到业主维权,当时就爆出项目在入户门质量及设计上有缺陷和宣传不兑现等出现了诸多问题。

而这两年以来,还相继爆出过“外立面大块脱落、商场顶部漏水”等问题,让人们对于首次进驻无锡的海岸城捏了一把汗。
172539x0h6b77okzkzk69o.jpg
其实,海岸城所在的区位可谓太湖新城的核心区域:紧邻市民中心、金融街等,还有规划中的两条地铁线交汇,而1号线已于2014年7月开通,人流量等应该可以保证。不仅如此,项目还辐射了无锡玉兰花园、华府天地尊园、万科信成道、融科玖玖派等多个高端住宅小区,可以说是占据了太湖新城最高质量的客户群。

但项目相继出现质量问题、一再拖延的商业等,都进一步影响了项目的进展。数据显示,在2014年,海岸城住宅的成交均价还能勉强的接近万元/平米,在进入到2015年后,项目的成交均价一路走低,相对此前下滑超过1500元/平米

“败走锡澄”,海岸城“出走”不顺!

其实,早在2009年,海岸城就曾以合作的方式进驻了江阴市场,但后来不知什么原因又撤出来。据江阴市商品房信息发布平台显示,江阴海岸城是临港新城中央商务区引进的综合体项目。有资料显示,江阴海岸城项目原先由江阴市海岸投资有限公司以及江苏大辰有限公司各占50%的股份。
172747g2win5s7s55wn1zd.jpg
但在2014年项目的股权发生变更,项目合作方变更为三家公司,而原先的江阴市海岸投资有限公司撤出。数据显示,2012年进入销售期以来,项目A区仅售出280套,仅占A区项目的3成偶,而2013年取得预销证C区,截至目前还未售出一套。
172742g7ofc34x144m8wdd.jpg
“不管项目有什么问题,这种一走了之的态度,着实令人感到意外。”一位当地的业内人士表示。再回过头看看无锡的项目,又相继爆出质量以及招商进度的问题,进一步凸显了海岸城“出走”深圳的不顺。

资深业内人士分析,有着二十余年海岸城商业运营的“海岸集团”,其在商业运营商积累了诸多的经验。虽然在城市人均GDP上,深圳之下即为无锡,但锡澄两地不比深圳,其经营思路与策略,需要进一步回归本土化。

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